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ATD Report: AI in Instructional Design — Transforming Workflows and Content Creation

Explore the latest ATD research, sponsored by Clarity Consultants. Artificial intelligence is rapidly reshaping how learning and development teams design, develop, and deliver training. In AI in Instructional Design: Transforming Workflows and Content Creation, 232 talent development professionals share how they’re using AI tools to streamline content creation, enhance course quality, and save time.

Guide
A person’s face in profile with digital data graphics and charts overlaid, next to the “atd” logo on a light blue background.

Key findings include:

  • 80% of instructional designers are already using AI tools, primarily generative AI
  • 96% are concerned about IP and copyright implications of AI-generated content
  • Most report improved course design efficiency and outcomes with AI integration
  • AI is most often used to support outlining, storyboarding, content writing, and multimedia development

Download the full report to see how AI is impacting the work of instructional designers and what it means for the future of L&D.

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