An effective eLearning program isn’t something you create by chance. Instead, it’s the result of careful cultivation, allowing you to align your materials with broader company goals.
Without that alignment, your team may focus their energies on skills or knowledge that don’t benefit the company to the same degree, reducing the overall value of your learning and development (L&D) program. Fortunately, getting on target isn’t as challenging as one would expect.
If you’d like to take your corporate eLearning strategy to the next level, here’s how to go about it.
Developing an Effective eLearning Strategy
As your first step, you need to create a formal plan for your eLearning program. Often, you’ll start with higher-level efforts. Begin by outlining your main goals, allowing you to determine how your eLearning strategy provides relevant value and offers a solid return on investment (ROI). Next, you want to identify business outcomes that connect to related efforts, including potential benefits to operations, recruitment, and engagement that you’re targeting. After that, you’ll need to determine how you’ll measure outcomes, ensuring you have reliable key performance indicators (KPIs) or similar metrics for monitoring progress. Identifying project owners and stakeholders is vital, as well as any supporting resources for developing or administering the eLearning program itself. Finally, determine your core audience. Often, this is a specific subset of your workforce. Once you have that, measure the performance level of that audience today and pick the desired performance level you wish to achieve.Aligning Your eLearning with Your Business Goals
The process above is a reliable way to outline your eLearning strategy. However, when it comes to targets, you need to focus on your top-priority business goals. By doing so, you can focus your training efforts on areas that provide you with the most value. Additionally, it ensures that employees prioritize the same points that the company is, effectively getting everyone on the same page. In many cases, you’ll want to focus on a single objective at a time. This reduces ambiguity, as you aren’t trying to measure the impact of the eLearning program on multiple goals at once. Instead, you can see how each effort benefits or harms one well-defined point, allowing you to make adjustments until you move closer to your primary target. By doing so, you can determine clear success criteria for an objective and concentrate on it alone. Once you make sufficient progress, you can update your eLearning to focus on the next objective, allowing you to move seamlessly from one goal to the next in rapid succession.Are You Ready to Take Your Corporate eLearning Strategy to the Next Level?
Taking your corporate eLearning strategy to the next level often means updating your content, ensuring that your organization can achieve critical goals with relative ease. Having the expertise of an L&D professional by your side often makes all of the difference, allowing you to revamp your program based on your strategic initiatives with greater ease. At Clarity, we have nearly 30 years of experience in L&D, giving us the knowledge and expertise to update your eLearning program efficiently. Plus, if you’re trying to expand your internal L&D team, Clarity can be your candidate search ally, connecting you with top talent right when you need them. If you want to partner with leading L&D professionals, Clarity Consultants is here. Contact us today.
