During the pandemic, many companies pivoted their training approaches, switching to remote-friendly options like video learning. The goal was to keep employees on target even when gathering in person wasn’t an option, and many of the strategies proved far more effective than some expected.
Now that in-person training is increasingly an option, some companies are considering shifting away from video learning. However, that isn’t necessarily the wisest choice, as video learning can continue to provide significant value.
If you’re wondering why you should maintain a video learning program, here are some stats that prove its value and showcase how to make it even more effective.
Video Learning Stats That Prove Its Value
One of the main ways to see that video learning is effective is through its popularity. Companies are embracing the format. Along with being convenient – particularly for organizations with distributed workforces – it’s often cost-effective and delivers exceptional results. Here are some statistics outlining the use of video learning:- 41 percent of training leaders are pushing video learning
- Businesses of all sizes use video learning, including 88 percent of large enterprises, 77 percent of mid-sized companies, and 64 percent of small organizations
- 61 percent of companies use instructor-led virtual training
Stats Showing How to Make Video Learning More Effective
While the stats above show that video learning still has value, other metrics highlight pathways to make your training even more effective. One key data point involves the microlearning strategy. Among L&D professionals, 25 percent indicate that microlearning is the best approach for their organization. By making training bite-sized, it’s easier for employees to work training into busy schedules. Plus, by keeping viewing times to just six minutes, engagement is far higher. Blended learning is also increasingly popular. By offering in-person options with a range of alternatives – a strategy approximately 30 percent of companies embrace – you ensure learners can choose approaches that best meet their needs. Along with boosting engagement, the extra flexibility makes training easier to fit into cramped schedules. Adding interactive elements is also a wise choice. Video-based simulation games lead to higher knowledge acquisition and retention, with declarative knowledge sitting 11 percent higher and procedural knowledge coming in at 14 percent higher than those who used alternative approaches. You can also explore documentary-style videos over lecture-based ones. With those, participants rated their experience as more beneficial and engaging with the former over the latter, sitting with scores of 3.5 and 2.5 out of 4, respectively.Are You Ready to Incorporate More Video Learning into Your Training Program?
At Clarity, we have nearly 30 years of experience in L&D, giving us the knowledge and expertise to incorporate video learning into your training program quickly and efficiently. Plus, if you’re expanding your internal L&D team, Clarity can be your candidate search ally, connecting you with top talent right when you need them. If you want to partner with leading L&D professionals, Clarity Consultants is here. Contact us today.
