During the pandemic, many companies pivoted their training approaches, switching to remote-friendly options like video learning. The goal was to keep employees on target even when gathering in person wasn’t an option, and many of the strategies proved far more effective than some expected. Now that in-person training is increasingly an option, some companies are considering shifting away from video learning. However, that isn’t necessarily the wisest choice, as video learning can continue to provide significant value. If you’re wondering why you should maintain a video learning program, here are some stats that prove its value and showcase how to make it even more effective.
Video Learning Stats That Prove Its ValueOne of the main ways to see that video learning is effective is through its popularity. Companies are embracing the format. Along with being convenient – particularly for organizations with distributed workforces – it’s often cost-effective and delivers exceptional results. Here are some statistics outlining the use of video learning:
- 41 percent of training leaders are pushing video learning
- Businesses of all sizes use video learning, including 88 percent of large enterprises, 77 percent of mid-sized companies, and 64 percent of small organizations
- 61 percent of companies use instructor-led virtual training