LinkedIn is the world’s largest professional network with more than 200 million members and growing. While you may use Facebook or Twitter for your personal life, LinkedIn is the “go-to” network for your professional life. To get the most out of networking with LinkedIn, take a moment to make sure that your profile is as complete as it can be. Studies show that you have a greater chance of networking success when you have a complete profile.Your headline and your photo have the most visibility, so make sure your first impression is positive. If your profile doesn’t have a photo, upload one or have one taken. Profiles with photos are 40% more likely to be clicked on. Your photo should project a professional image and be a close-up image of you (not a vacation photo or you posing with your dog). If possible, have a photo taken by a professional. Your headline doesn’t have to the job title of your current position—it can be anything you want it to be that best explains what you do. Write your headline to your target audience and describe who you are and what you do. You have 120 characters to get your message across.
Best Practices with LinkedIn Profiles