Clarity Aids Diagnostic Testing Company in Assuming New IdentityChallenge Quest Diagnostics (Quest) is the world’s leading provider of diagnostic testing, information, and services that range from routine blood tests to complex, gene-based and molecular testing. Rapid growth and acquisitions in recent years have strengthened Quest’s leadership in its field, but left the company with multiple brand identities under its name. With this project, Quest initiated a company-wide re-branding effort designed to:
- Unify the company’s strengths
- Highlight Quest’s global leadership
- Bring its diverse capabilities and people under a single brand.