L’Oréal’s success is built on a strong foundation. The world’s largest beauty products company, it creates cosmetics, perfume, and hair and skin care items for the mass-market (its L’Oréal Paris and Maybelline brands), the luxury market (Lancôme), and for the retail and salon sectors (Redken and SoftSheen/Carson). L’Oréal, which owns SkinCeuticals, also conducts cosmetology and dermatology research. L’Oréal generates about two-thirds of sales outside Europe, and in 2015 China surpassed France as its second-biggest market, behind the United States. L’Oréal also owns the UK-based natural cosmetics retailer The Body Shop International, which numbers some 2,500 stores in over 60 markets worldwide.