Gertrude Boyle is called chairman and, occasionally, one tough mother. The nonagenarian and face of Columbia Sportswear’s “tough mother” and “tested tough” ads heads one of the global powerhouses in the development, marketing, and distribution of active outerwear. Columbia’s trademark Bugaboo parka with weatherproof shell put the company on the map in upscale outdoor wear. Columbia offers performance apparel for a variety of activities, as well as sportswear accessories, boots, and rugged footwear, sold under the Columbia, Mountain Hardwear, Sorel, prAna, and Montrail brands. Founded as a hat company in 1938, Columbia Sportswear is controlled by the Boyle family and run by president and CEO Tim Boyle, son of Gert.