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Aleta – Web Analytics Specialist

ServiceCreative
IndustryProfessional Services
Job CategoryMarketing Advertising & Analytics
Skill

Aleta comes to us with 14+ years’ experience. She is an experienced Web Analytics Specialist with project and program management experience. She is highly proactive and able to bridge the gap between business and technology, ensuring strategic direction and proper execution of digital measurement solutions. Key skills include digital measurement, internet marketing, project management, web technologies, content management, and programming languages.

Sample Projects:

  • For this client, Aleta specialized in digital marketing measurement solutions, standard guidelines, and governance. She reported on strategy, tagged architecture and execution, ran audits and remediation, and conducted data analysis. She also performed training in measurement tools and processes.
  • For this client, Aleta developed an integrated and scalable program for a global, multi-lingual, high-tech B2B telecom company to understand, communicate and evangelize analytics requirements, ensure data integrity consistency with business objectives, develop and manage analytics infrastructure and work processes, and conduct data analysis to measure the impact of digital marketing initiatives

Education:

  • Masters of Science in Computer Science
  • Bachelors of Science in Computer Science and Mathematics
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