Terry – Marketing Manager
With 18+ years’ experience, Terry comes to us as a seasoned professional in the marketing world. He has proven to be an accomplished and direct marketing manager and is adept to producing outstanding results in various forms of media. He provides expertise that constantly exceeds business goals and has a proven track record of reducing costs and implementing profitable marketing campaigns. Areas of expertise include, email marketing, database marketing, campaign management, social media, and acquisition and retention. He is experienced in developing, launching, and managing websites and E-commerce sites, and has also designed and implemented social media strategies.
- At Globe Rood, Terry created, designed, and executed a new website for the company, launching a single stream portal across various platforms. Here he implemented social media strategy to build brand awareness and bridge communication between customers, clients, and business partners.
- For Philip Morris USA, Terry manages a $23 million annual operating budget to strategically plan, implement and manage 40-50 email campaigns and 9 websites. He executed an integrated acquisition campaign to 1.2 million prospects yearly, resulting in an increased rate of coupon redemption and an annual incremental profit contribution of $47million.
- Bachelor of Science in Business Administration with a concentration in Marketing
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