Nikki – SEO/SEM Specialist
Nikki has 16+ years’ experience serving as an SEO/SEM Specialist. She has supported clients such as Disney, ING, and Prudential. She has developed and implemented SEO strategies for multiple clients and business objectives. She has established, maintained, and communicated best practices for all search engine strategies. She has audited websites and provided technical recommendations for improving organic SEO visibility and successful performance, such as rankings, traffic and conversions. She has deep knowledge of SEO, paid search, CPA, CSE, display, remarketing, A/B and multivariate testing, including researching and conducting and developing exhaustive, coherent, industry targeted keyword lists.
- For this client, Nikki analyzed campaign data, executed tests, identified trends, implemented effective optimization strategies, and proactively communicated insights ensuring positive ROI on paid search programs.
- For this client, Nikki audited the client website and provided technical recommendations for improving organic SEO visibility and successful performance.
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