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Jack – Marketing Analytics Specialist

ServiceCreative
IndustryInsurance, Professional Services
Job CategoryMarketing Advertising & Analytics
Skill

Jack comes to us with 25+ years’ experience serving as a Marketing Analytics Specialist and Marketing Professor. He has extensive experience developing and managing hundreds of comprehensive marketing research studies and strategic plans for Fortune 500 corporations. He has supervised hundreds of marketing teams to develop complex marketing studies, and has worked effectively with senior management to execute plans into corporate strategy.

Sample Projects:

  • For American Family Insurance, he developed research studies that pinpointed why customers left the firm, provided highly detailed research-based plans about how to keep existing customers loyal, and used a wide range of statistical analyses to determine the types of individuals who left American Family and their relative value to the firm.
  • Developed comprehensive marketing research studies for more than 80 different organizations and large corporations, and presented research from these studies.

Education:

  • PhD in Marketing, Distribution and Social Science
  • MBA in Marketing
  • BBA in Marketing Management
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