Jennifer – Marketing Analytics Specialist
Jennifer has 10+ years’ experience serving as Marketing Analytics Specialist. Jennifer combines proven financial planning and forecasting skills with strong analytical capabilities to meet strategic business objectives. Jennifer has experience planning and forecasting activities for digital acquisition campaigns by driving collaboration between multiple stakeholders, enhancing and streamlining current modeling tools, and providing high quality reports and recommendations to senior management to steer business decisions.
- For Liberty Mutual, Jennifer built the Interactive Marketing planning and forecasting models for major campaigns including Search Marketing, Aggregators, Affiliates and Display. She lead the planning process by following industry and competitive trends and coordinating with multiple stakeholders including distribution counter parts, Digital Marketing Managers, and eBusiness Managers
- For this client, Jennifer partnered with the Direct Call Center to develop a solution to drive alignment between marketing objectives and business objectives that achieved $75K cost savings
- Bachelor of Science, Business Administration
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