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Ayde – MarCom Manager

Service
IndustryBanking and Finance, Professional Services
Job CategoryMarketing Advertising & Analytics
Skill

Ayde, a MarCom Manager, has 18+ years’ experience serving in marketing and communications. She has proven to be a successful bilingual corporate communications professional, experienced with Fortune 500 companies. She possesses superior abilities in copy writing, media relations, coaching, brand messaging and crisis communications. She serves as an engaging presence, and has experience overhauling antiquated internal communication vehicles and utilizing new social media outlets such as Facebook, Twitter and YouTube to promote brand awareness.

Sample Projects:

  • For the Morganti Group, Ayde produced mid- to large-sized proposals for management, business development and operations channels. She also managed all social media channels, media inquiries, and press releases
  • At MasterCard, Ayde managed a $2M department budget, reporter inquiries, the media contact database, newswire submissions, agency/RFP reviews, market research, media training, executive headshots, internal and external website content, and their pressroom and graphics library

Education:

  • MBA in Global Management
  • Bachelor of Arts Degree in Communication Arts and Media
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