Joe – Email Marketing Manager
Joe has 15+ years’ experience in online and email marketing. He has had a hand in customer acquisition, retention, CRM, file segmentation, A/B testing, and data analysis. His specialties include Mobile Marketing, SEO, Paid Search, Blogging, Surveys, Marketing Strategy, Campaign Management & Analysis, and Customer Segmentation Analysis. He has worked for companies such as JCPenney, MetroPCS, and Blockbuster Entertainment.
- At MetroPCS, Joe increased their email database by more than 150% in just one year. Here he managed all aspects of Email marketing including strategy, connecting with the vendor, testing, launch, and reporting
- With JCPenney, he planned the strategy for all Email Marketing efforts. This included creating, managing, and overseeing the execution of all Email Marketing campaigns, assuring quality and consistency of JCP/brand messaging, and meeting jcp.com profit targets.
- Bachelor of Science in Marketing
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