James – Marketing Manager
James has 22+ years’ experience as a Marketing Manager. Areas of expertise include Tableau, Project Management, SAP, Automated Workflow Design and Implementation, requirements documentation, data integration and more. He has worked for companies such as Genentech, Adobe, and Borders Group. He has experience providing cross-portfolio interactive multi-channel benchmarking, reporting, and analytic solutions that enhance medial optimization and tactical planning.
- At Genentech, James developed online Tableau dashboards for tracking brand goals, investments and results. He transitioned the in-house CRM solutions supporting 9 in-market brands and developed acquisition tactics reporting on registrant engagement value.
- He also implemented multi-channel campaigns and reporting. He campaigned to 500k+ registrants and decreased campaign request time from 30 days down to 7 days.
- Bachelor of Arts in Humanities, Science, and Technology
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