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Thomas – E-commerce Marketing Manager

ServiceCreative
IndustryRetail
Job CategoryDigital & Interactive Marketing
Skill

Thomas has 10+ years’ experience as an E-commerce Marketing Manager. He is highly experienced in Cloud Computing, E-Commerce, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google PPC Management and Optimization, Social Media Marketing, and much more. He is experienced at analyzing campaign performance and recommending necessary optimizations.  Especially PPC, paid inclusion and SEO.  He has experience managing online advertising accounts, developing online media plans, maintaining accounts and ROI for campaigns, negotiating media buys with third parties, and implementing web marketing campaigns by developing objectives, strategies, plans, metrics and reporting.

Sample Projects: 

  • For ChuckLevins.com, Thomas handled all online merchandizing operations, allocating and positioning products for optimal visibility and conversion. He managed end-to-end customer experience, monitoring navigational trends, search term popularity, shopping cart workflow, order turnaround times, returns frequency, cart abandonment, and consumer complaints
  • At Dan Ryan Home Builders, he optimized and created PPC Campaigns for lowest cost per click and click thru rate, and worked with the webmaster and graphic artists to create landing pages and targeted campaigns

Education:

  • Bachelor of Science in Marketing
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