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Donna – Instructional Designer

ServiceLearning and Development
Job CategoryInstructional Design, Organizational Development, Training Delivery

Donna is an instructional designer with 15 years of experience developing and facilitating learning and development solutions to the retail industry. She has an in-depth understanding of advanced adult learning theories and subject matter expertise in the competency-based skill development of leadership, sales, negotiation and customer service skill. She has a master’s degree in Instructional Design and a bachelor’s degree in Marketing.

Sampling of Projects
  • At Walmart, Donna developed a supporting workbook for corporate HR directors and senior managers based on established content. Interviewed facilitators to identify and develop workbook content.
  • At TJX Companies, Donna facilitated five trainer certifications verifying content knowledge and equipping store managers with the facilitation skill to deliver a two-day leadership development class to assistant store managers.
  • At Cabot House, Donna developed a comprehensive training program for 10 stores to transition a sales-focused environment to a customer-focused interaction, inclusive of providing in-house design skill. Designed classroom workbooks, trainer guides, job aids, handouts and PowerPoint slides.
  • At CCA Global Partners, Donna created the company’s first leadership training camp, a two-day event that was later expanded to four days; program covered a range of performance management strategies.
  • At JC Penny, Donna created a customized negotiation skill program integrating company values, terminology, and culture-specific case studies.
  • MA, Instructional Design, University of Massachusetts
  • BA, Marketing, California State University, Long Beach
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