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David – Digital Marketing Strategist

ServiceCreative
IndustryLeisure
Job CategoryDigital & Interactive Marketing
Skill

David offers over 20 years’ experience with Digital Marketing. He has been responsible for developing strategies and tactics for SEO, SEM, and PPC for major business units and brands. He is experienced in optimizing press releases and has built multiple inbound marketing strategies and tactics. He has collaborated with international partners and US business units on digital marketing strategies and tactics. He has provided reporting and analysis to senior level management and key business units concerning the progress of Digital Marketing efforts by using Google Analytics, page tagging, Adobe Omniture, and custom designed dashboards. He was responsible for developing KPIs based on selected dimensions that are aligned with the business goals of the company and has developed and lead training sessions for SEO best practices for Public Relations, Public Affairs, and other key business partners. He has experience in multiple industries such as real estate, hospitality, entertainment, healthcare, and technology.

Sample Projects:

  • As Global Media SEO Analyst for The Walt Disney Company, David provided extensive analysis and marketing strategy for partners internationally and in the US
  • For Publix Super Markets, David served as Lead Digital Marketing Strategist focusing on channel development, social media, SEO, SEM, and PPC
  • For Walt Disney Parks and Resorts Online, David provided SEO analyst services and ensured that online marketing sites were following best practices for search engine optimization

Education:

Bachelor of Science in Technical Communications

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