Reebok

Summary

Reebok International Ltd. is a global athletic footwear and apparel company. Reebok produces and distributes fitness and sports items including shoes, workout clothing and accessories, and training equipment. Reebok is the official footwear and apparel sponsor for UFC, CrossFit, Spartan Race, and Les Mills. The company was founded in 1895 as J.W. Foster and Sons in Bolton, Lancashire, England. It was later renamed Reebok and has been operating as a subsidiary of Adidas since 2005. The global headquarters are located in Canton, Massachusetts, U.S. with regional offices in Amsterdam (EMEA), Montreal (Canada), Hong Kong (Asia Pacific) and Mexico City (Central and South America).


Consumer Goods Industry Insights