Columbia

Summary

Gertrude Boyle is called chairman and, occasionally, one tough mother. The nonagenarian and face of Columbia Sportswear’s “tough mother” and “tested tough” ads heads one of the global powerhouses in the development, marketing, and distribution of active outerwear. Columbia’s trademark Bugaboo parka with weatherproof shell put the company on the map in upscale outdoor wear. Columbia offers performance apparel for a variety of activities, as well as sportswear accessories, boots, and rugged footwear, sold under the Columbia, Mountain Hardwear, Sorel, prAna, and Montrail brands. Founded as a hat company in 1938, Columbia Sportswear is controlled by the Boyle family and run by president and CEO Tim Boyle, son of Gert.


Consumer Goods Industry Insights

Working-Effectively-as-a-Virtual-Consultant_LP Columbia
December 5, 2016

Working Effectively as a Virtual Consultant

With an estimated 30 million people working from home in 2016, virtual job opportunities are on the rise. Increased productivity and flexibility are just a few of the benefits shared by companies and employees who participate in a ...